The New Design Language of Health & Wellbeing – the podcast

Over the past several weeks leading up to the Private Brand Movement, I have featured a series of guest posts on the key principles of retail branding by Jonathan Ford, Creative Partner at Pearlfisher.
A week after the successful groundbreaking conference, I have the pleasure of sharing a new podcast with Johnathan conducted by Michelle LeBlanc of IIR. The podcast is a phone interview with Jonathan about the Waitrose LOVE Life brand and the new design language for health and wellbeing.

LISTEN TO THE PODCAST



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.