The UK’s largest pet store Pets at Home recently launched the new premium Private Brand natural wild bird food, ‘A little bird told me…’ Design agency Stocks Taylor Bensoncreated the name, identity and packaging for the brand.
The name ‘A little bird told me…’ suggests this is a well-kept secret to which the customer is now privy. The birds do the talking, conveying that this is what the birds would choose themselves if left to their own devices. Quirky phrases and descriptions explain the differences between the foods. Natural textures and earthy colors enhance the harmony of birds and nature. Plus windows allow consumers to see the real product.