Bi-Lo Celebrates 50th Anniversary With Private Brands

As part of its Mauldin, South Carolina based grocer Bi-Lo’s 50th anniversary celebration the retailer is touring North Carolina, South Carolina, Georgia and Tennessee with its Blast From The Past vintage Airstream trailer, Bi-Lo will offer the opportunity to win $250 of groceries

Ten winners at each event will receive $250 worth of groceries, with nine of those winners at the event and one winner chosen through Bi-Lo’s Facebook page. Another 10 winners will receive a free tank of gas at the event, valued at up to $70. Bi-Lo will also give away 25 reusable shopping bags filled with Private Brand products, and 100 people will walk away with a retro T-shirt celebrating of the company’s 50-year heritage.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.