Target’s latest Private Brand collaboration with a high-end designer — in this case, Italian fashion house Missoni — got off to an amazing start today. Demand was so high for clothing, shoes and other goods adorned with Missoni’s trademark zigzag that it brought down all of Target.com. Missoni items became available this morning and by 9 a.m., target.com was brought to its knees. Meanwhile, fashionistas and soccer moms alike, were invading stores, cleaning out many locations in just a few hours.
The site has worked intermittently throughout the afternoon, but many items are now out of stock. For example, fans of the ballet flats adorned with multicolored zigzags will have to look elsewhere — possibly eBay, where the shoes, which Target priced at $29.99, are selling for $129.99. That’s still a steal, however, compared to a pair from Missoni’s upscale line: A flat similar to the Target pair is selling on Amazon.com for $435.
The Missoni for Target pop-up store in NYC was scheduled to stay open September 8-10, but hordes of shoppers picked the store clean forcing it to close within an hour of its opening at 9 a.m.