My Private Brand readers can register with the code MYPBRAND and receive 20% off the standard rates.
The key principles of retail branding
Principle 5 – CONNECTION
Defining and bringing to life an idea which expresses a unique personality is at the crux of the most successful retail brands. If this succeeds in forging an emotional relationship that engages the consumer then you are one step closer to longevity. Our role as designers is to bring together the deepest truths and most powerful desires to give brands their definitive expression.
In-Kind, the natural personal care brand for Safeway uses distinct, organic structures that create modernity and engage consumers. The design provides an own-able look and feel that allows In-Kind to connect through a strong brand aesthetic.
My Private Brand readers can register with the code MYPBRAND and receive 20% off the standard rates.

