J-Lo and Marc Anthony Reunite at Kohl’s

Kohl’s announced the launch of two new contemporary lifestyle Private Brands, the Jennifer Lopez Collection and the Marc Anthony Collection, now available exclusively at Kohl’s stores nationwide. The collections will also be available on Kohls.com beginning September 11, 2011.

The Jennifer Lopez brand channels the timeless allure of old Hollywood in a contemporary interpretation of classic, sophisticated glamour. The collection includes contemporary sportswear, dresses, handbags, jewelry, shoes and sleepwear, and ranges in prices from $22 to $150. Additionally, the Jennifer Lopez Home Collection consists of bedding and bath products that range in price from $13.99 to $459.99.

“I have always been interested in fashion and believe great style is about the overall look vs. an individual piece,” said Jennifer Lopez. “My new Kohl’s collection truly reflects my personal style and I’m so excited to provide quality, on-trend fashions at a great value to women everywhere.”

Taking cues from his musical roots and world travels, the Marc Anthony brand has a raw masculinity tempered with impeccable style. At launch, the collection includes apparel, sportswear, dress shirts, neckwear, suit separates, sport coats and shoes that range in price from $24 to $240.

“I’ve adopted style cues from all over the world and have interpreted them into my lifestyle,” said Marc Anthony. “The exclusive Marc Antony Collection is in essence a reflection of that part of my life and I’m very excited to bring great quality and design to men nationwide.”

“We are thrilled to be the exclusive retailer for the Jennifer Lopez and Marc Anthony Collections, and proud to be able to partner with two, globally-recognized entertainers who are also known for their great style,” said Kevin Mansell, Kohl’s chairman, president and chief executive officer. “The Jennifer Lopez and Marc Anthony brands are two distinctive lifestyle collections that offer quality, contemporary fashions for men and women at a great value. We are confident the launch of these two separate brands will continue to differentiate Kohl’s in the marketplace.”

The Jennifer Lopez and Marc Anthony brands are prominently featured throughout Kohl’s stores in the respective women’s, home and men’s departments. Each brand space includes beautiful images, custom fixtures, mannequin platforms and signature colors.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.