Biggest Loser’s Chef to Present at The Private Brand Movement Conference

As an Award Winning Chef, with over 25 years of Restaurant and Food Product Development experience, Calvin Harris is a leading Food Marketing Industry Innovator. As the founder of Harris Food Group, the company’s goal is to create innovative food products that improve consumers’ lives by providing convenient, high quality, gourmet tasting, flavorful and healthy meal solutions. In 2010, Harris Food Group launched Simply Sensible, a line of refrigerated healthy food meal options, a co-branded line with NBC’s “The Biggest Loser” and endorsed by the American Heart Association. The line is licensed through NBCUniversal Television Consumer Products and Reveille LLC.

Harris will speak on how to create a consistent brand from Passion to Taste to Packaging. And for Harris Food Group, delivering a high quality product starts with a clear strategy, a desire to innovate and a culinary philosophy that empowers consumers to embrace the food they love, in moderation, without sacrificing taste and appeal.

The Private Brand Movement is the most comprehensive event on Private Brand, the ONLY place where retailers, private brands, national brands, branding agencies and design firms, brand managers, brokers and visionaries come together under one roof to share best practices, showcase expertise and most importantly, explore what’s next.

My Private Brand readers can register with the code MYPBRAND and receive 20% off the standard rates.

Top retailers, manufacturers and agencies already signed on to attend include:

  • AC Nielse Homescan & Spectra
  • Anthem Worldwide
  • Applied Iconology
  • Associated Food Stores
  • Avery Dennison
  • Bath & Body Works
  • Bee Maid Honey Ltd.
  • Belk
  • Best Buy
  • BOS Design Ltd.
  • Brand Atlas
  • Capsule
  • Catalpa Group Inc.
  • CBA Brand Engine
  • CBX
  • Church & Dwight Co Inc.
  • Cohesion Products
  • ConAgra Foods
  • Davis (Glenn Davis Group)
  • Daymon Design
  • Daymon Worldwide
  • Delhaize America Hannaford
  • DraftFCB
  • Dragon Rouge
  • DW + Partners
  • Elmwood Design
  • Envirosell Inc.
  • Family Dollar
  • Federated Group
  • Fiveseconds
  • Georgia Pacific
  • Giant
  • Golfsmith International
  • Interbrand
  • Kroger
  • Launch Creative Marketing
  • Made in USA Certified Inc.
  • Michael Obsborne Design
  • Michaels Store Inc.
  • Micros
  • My Private Brand
  • New Zealand Trade & Enterprise
  • Office Depot
  • OfficeMax
  • Pacific Coast Producers
  • Pearlfisher Inc.
  • Pentagram
  • Perennial Inc.
  • Petco Animal Supplies
  • PetSmart
  • Pigeon Branding & Design
  • Private Label Uncovered
  • Progressive Grocers Store Brands Magazine
  • PSS World Medical
  • RaceTrac Petroleum Inc.
  • Ralston Foods
  • Red Gold Inc.
  • REI
  • Research Now
  • Safeway
  • Sears Holding
  • Sedesco Inc.
  • Sobeys Inc.
  • Soma Beverage Company
  • Southern Graphic Systems Inc.
  • Stagnito Media
  • Staples
  • Supermarket News
  • SuperValu Inc.
  • Target Corporation
  • Think Kaleidoscope
  • Thinktopia Inc.
  • ThinkWay Strategies LLC
  • TreeHouse Foods
  • Trend House Inc.
  • Waitrose Ltd.
  • Watt International

I look forward to seeing you there.


My Private Brand readers can register with the code MYPBRAND and receive 20% off the standard rates.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.