Stage set for Middle East’s top Private Brand Show

The stage is set for the Middle East’s top international trade fair for private label and own-brand suppliers, Private Label Middle East – Dubai (September 18-20). The event is in 8th year and is expected to attract more visitors than ever before.

The show brings together top retailers and buyers with leading suppliers and manufacturers looking to develop new own-brand products that will win with consumers.

PLME-Dubai takes place at the Dubai World Trade Centre, and will be a showcase for a range of FMCG goods – from food and beverages, cosmetics, cleaning products and fashion items to household supplies.

In recent years Private Brands have grown steadily as a percentage of consumer spending, and in some markets sales make up more than 40% of the average shopping basket.

This growth trend has been seen in developed markets from the US and Europe to the Middle East. Dubai has long been a key trading point for packaged goods and the event organizers, Channels Exhibitions, say pre-bookings for the PLME-2011 show are significantly up.

“Private label sales always do well when markets experience slow-down but we are also now seeing that they hold up when consumers have more to spend, because these days the market is being driven by rising product quality as much as by keen pricing,” says Justin Boutros, CEO of Channels Exhibitions.

“Retailers and manufacturers will be coming to PLME-Dubai in September to develop products which stand up to consumer scrutiny and are attractive alternatives to premium-priced, branded goods.”

The switch towards Private Brand products has been particularly strong in the middle price range, but with rising product quality the private label model also offers exciting opportunities at higher end of the market.

“There are some very exciting openings for retailers and brand developers who want to bring fresh, high quality product lines to the market,” adds Justin Boutros.

“Developing a private brand is an investment and quality and consistency are essential – that is what everyone in the supply chain is focused on achieving and it is very much a focus of the PLME-Dubai show,” adds Justin Boutros.
Launched in 2003, the event has grown steadily with more than 3,500 trade visitors attending each year from more than 50 countries.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.