Monthly Archives: September 2011 »
Exclusive First Look At the Pentaward Winners: Platinum, Gold & Silver
This year I am proud to partner with the Pentawards to not only publicize the international package design competition but to bring My Private Brand readers an exclusive first look at the Private Brand
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Exclusive First Look At the Pentaward Winners: Bronze
This is the second in a series of posts featuring the Pentawards winners. The Pentawards are the first and largest international package design awards devoted to packaging design in all its forms. The winners
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Steve Jobs never asked the consumer
This is the third guest post in a three-part series from Perry Seelert the strategic partner of united* dsn, a design consultancy based in New York and San Francisco. In an upcoming book on
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PB CAREERS: Kohls Posts Multiple Roles
Brand Manager – 212 WI-Menomonee Falls Objective This position is responsible for the cross-functional leadership of the brand and manages the working relationship between all parties to develop product and determine private brand assortment.
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Private Brands & Social Media – The Loyalty Challenge
The third annual FMI Private Brands Summit Began on Monday at the Hyatt Regency in Chicago on Monday. The summit featured a variety of speakers including: Pat Walsh, Senior Vice President, Industry Relations, Education
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“Private Label: Don’t Fight It Thrive In It”
Take a look at this new report from consulting firm Accenture, “Private Label: Don’t Fight It Thrive In It” It attempts to answer the question, “How does a consumer packaged goods manufacturer grow profitably
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Morrisons Launches Laundry Care Private Brand
Take a look at these new Private Brand designs for the English retailer Morrisons create by the design agency Stocks Taylor Benson of the United Kingdom Brief: laundry care is a complex segment. With
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Tesco Focuses on Private Brands
Last week Tesco announced the biggest price cutting programme in 25 years, with £500m invested in lowering prices. Most of the cuts will effect Tesco Private Brand products. The move came as Tesco insiders
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The New Design Language of Health & Wellbeing – the podcast
Over the past several weeks leading up to the Private Brand Movement, I have featured a series of guest posts on the key principles of retail branding by Jonathan Ford, Creative Partner at Pearlfisher.
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Sobey’s To Supply Target Private Brands in Canada
U.S. retailer Target laid down more groundwork this past Friday for its entry into Canada in 2013 with plans additional store locations and a supply deal with Canadian grocer Sobeys. Target Canada president Tony
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