ICMAD Young Designers Dinner

ICMAD is pleased to announce Leslie Blodgett, creator of bareMinerals and Executive Chairman of Bare Escentuals, will present the Young Designers awards at Twenty Four Fifth in New York City on September 21st at a dinner hosted by ICMAD. A renowned beauty expert, Blodgett helped catapult mineral makeup into the public eye with the launch of bareMinerals, an award-winning line of mineral-based products.

In 2006, Blodgett took Bare Escentuals public in one of the largest cosmetic IPO’s in the last decade. Currently serving on the board of Cosmetic Executive Women (CEW), Blodgett was the first recipient of the CEW Achiever Award in 2006 for her contributions to the beauty industry. She is committed to making women happy; an approach that is anchored in engaging in real, open and honest dialogue, which has transformed Bare Escentuals into a peer-to-peer community of its own.

A true testament to Blodgett’s influence on the cosmetic industry at large, in 2010, Bare Escentuals was acquired by Shiseido, the Japan-based leading global cosmetics company, for $1.8 billion making it one of the largest cosmetics mergers in history. Now, more than ever, Blodgett in her role of Executive Chairman is in position to fulfill her mission of bringing the company’s mineral-based products to even more women worldwide.

 ICMAD Young Designers Background

The Young Designers competition, created in 1999, showcases the extraordinary talents of students studying package design.

The goal of the Young Designers competition is to encourage and develop future creative talent. Judging criteria for packaging include uniqueness, ability to be reproduced economically, ability to stand out favorably against competitive packages, ease of use and ease of storage.

A prestigious panel of cosmetic and personal care packaging design experts will judge the competition. Each student receives a 6.5 oz. bottle, which was donated by Jack Leitman, L&S Packaging. The students are asked to create any type of facial product, such as a toner, cleanser or moisturizer. They can create the brand, including product name, descriptive copy and net weights.

“The Young Designers focuses on encouraging up-and-coming talent and honors those whose innovative achievements set them apart in this highly competitive industry,” adds Busiek.

Sponsorship opportunities for Young Designers are still available. For information on sponsorships, companies should call the ICMAD executive offices at 847.991.4499.

If you wish to register for this event, please click here.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.