Tasty Private Brand Hard Cider From Marks & Spencer

A few weeks ago I wrote the post Marks & Spencer Debuts Private Brand Hard Ciders about the launch of the new hard cider by the English retailer.  The post received a good bit of attention including comments in the My Private Brand LinkedIn group by the Private Brand professionals from Marks  & Spencer responsible for the new products and they graciously agreed to send me a few samples. Late last week a box arrived from England with 3 bottles of each flavor and a carrying tray. The packaging is distinctly English and distinctly Marks & Spencer, upscale, modern and very cool and even better it’s a great product My favorite is the Cheshire Chocolate Stout which despite its dark color and Guinness-like head is surprisingly light and refreshing with a pleasant chocolate taste.

Thanks Marks & Spencer.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.