Buy BI-LO Private Brands & Receive FREE Clemson Tickets!

Mauldin, SC based grocer Bi-Lio is once again partnering with my wife’s alma mater to promote Private Brands and Clemson athletics. As the color orange emerges in South Carolina’s fall season and Upstate football fans’ spirits, BI-LO customers will have the opportunity to earn free tickets to two of Clemson University’s home football games just by purchasing Private Brand products.

Having previously partnered with Clemson’s baseball and basketball teams, BI-LO is bringing its “No Dough” promotion to football fans for the first time. Through August 30, customers who purchase any six participating Southern Home, Full Circle or Signature Deli items in one transaction with their My BI-LO BONUS CARD will receive a voucher for two free Clemson home game football tickets to either the game on September 3 vs. Troy or September 10 vs. Wofford, while supplies last.

Southern Home is BI-LO’s Private Brand that features more than 3,000 national brand equivalent fresh and packaged goods at a fraction of the price. The Signature Deli brand offers a full selection of deli items. BI-LO’s all-natural and organic brand, Full Circle, offers minimally processed foods. Participating “No Dough” items include:

  • Southern Home Break N Bake Cookies
  • Southern Home Nuts and Trail Mix
  • Southern Home Pepperoni
  • Southern Home Taco Sauce and Salsa
  • Southern Home Fridge or 12-Pack Sodas
  • Southern Home Beef Jerky
  • Southern Home Taco Shells or Dinner Kits
  • Full Circle Soy Crisps
  • Full Circle Cookies
  • Full Circle Tortilla Chips
  • Signature Deli Sides
  • Signature Deli Teas
  • Southern Home Brats, Italian Sausage, Beef & Meat Franks

“BI-LO is extremely excited to extend the `No Dough’ promotion to Clemson Tigers football fans. The football program at Clemson represents many of the principles BI-LO stands for, most notably a drive for excellence,” said Kip Faulhaber, vice president of advertising, marketing and sales at BI-LO. “This promotion allows our customers to save money on BI-LO’s superior store brand items while offering the opportunity to enjoy one of the South’s favorite pastimes.”

Customers who use their BI-LO BONUSCARD to purchase any six of the participating items will receive a voucher, redeemable for two tickets, while supplies last, at the Clemson Athletics ticket office in Clemson, S.C., prior to game day, or on the day of each game at Gate 5 of Memorial Stadium.

I-LO is extremely excited to extend the ‘No Dough’ promotion to Clemson Tigers football fans,” said Kip Faulhaber, vice president of advertising, marketing and sales at BI-LO. “The football program at Clemson represents many of the principles BI-LO stands for, most notably a drive for excellence. This promotion allows our customers to save money on BI-LO’s superior store brand items while offering the opportunity to enjoy one of the South’s favorite pastimes.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.