Three Groundbreaking Presentations Added to Private Brand Movement Conference

As we approach the Private Brand Movement Conference next month, September 19-21 at the Sheraton Hotel & Towers in Chicago it seems like everyday brings another exciting announcement – this time it is the addition of three more groundbreaking speakers. Tim Milano the Vice President Own Brand and Global Sourcing from Office Depot makes the Private Brand Movement conference the only event to feature presentations by executives from all three major US office retailers: Office Depot, Staples and OfficeMax.

From Private Brand to Own Brand – A Consumer-Driven Approach
Tim Milano, Vice President Own Brand and Global Sourcing, Office Depot
The way consumers make their purchase decisions is undergoing a massive transformation.  They are buying through multiple channels and are informed and influenced in more ways than ever before. Tim Milano will discuss how new consumer insights have helped change the way Office Depot positions their Own Brands. Tim will share how that strategy translates to product development, packaging and the way Own Brands are merchandised and communicated across channels.

In addition to Tim, two more groundbreaking sessions round out the Brand Strategy & Design Track

The Power of Private Label
Jonathan Sands, Chairman, Elmwood
Sarah Dear, Group Client Service Director, Elmwood

Join Jonathan Sands and Sarah Dear as they discuss a much-overlooked tool in retail.

Retailers often focus on winning price wars on branded goods. Elmwood believes that stores are increasingly used as showrooms, with consumers then turning to new media to get the best deal. Used correctly, own label can drive footfall, as well as boosting margin and differentiation.

Hear both sides of a story that stretches back over 25 years as we give you a fresh perspective on private label that’s been developed in collaboration with our clients. Expect particular insight on why the old model of good, better, best is no longer good enough.

Carol Best, VP Brand Strategy, Anthem

Why Private Brands are Un-American and What You Can do about It
Carol Best, VP Brand Strategy, Anthem
In Anthem Worldwide’s presentation, learn how America’s history, culture, and consumer behavior has contributed to the challenges private brands have faced and how it has actually stifled their growth. Hear Anthem’s observations and insights and understand how Private Brands can help redefine the American Dream… one SKU at a time.

With only 4 weeks to the event, space is limited.

My Private Brand readers can register with the code MYPBRAND and receive 20% off the standard rates.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.