Rick Rommel, SVP of Exclusive Brands & Global Sourcing for Best Buy to Speak at Private Brand Movement Conference

I am excited to announce that Rick Rommel, SVP of Exclusive Brands & Global Sourcing for Best Buy has agreed to present a keynote address at next month’s conference, September 19-21 at the Sheraton Hotel & Towers in Chicago. This is an exciting addition to the program that continues to push the boundaries of Private Brands. This is the only conference that takes Private Brand well beyond packaged goods to allow you to interact and learn best practices and brand building outside of your channel. Retail attendees will include: Associated Food Stores, Bath & Body Works, Best Buy, Belk, Giant, Golfsmith International, Hannaford, Kroger, Michael’s Stores, Inc., Office Depot, OfficeMax, Petco Animal Supplies, RaceTrac Petroleum Incorporated, REI, Safeway, Sears, Staples, Target and Waitrose

Rick Rommel is Senior Vice President and General Manager of the Exclusive Brands Business for Best Buy Co., Inc., a multinational retailer of technology and entertainment products and services. Rommel serves a key role in driving this growth business, which serves Best Buy and external customers in fourteen countries.

Rommel is known for his ability to incubate and grow business initiatives. Most recently, he led the New Business Customer Solutions Group, leveraging his internal and external partnerships to challenge current business model conventions and develop new long-term growth opportunities. Before that he was vice president/general manager for Best Buy’s digital imaging business. Prior to Best Buy, Rommel was director of retail digital systems for Eastman Kodak. In this position, he oversaw Kodak’s global strategy for the company’s retail kiosk and photofinishing solution businesses.

Rick’s Keynote session is titled “Private Label Innovation : Not an Oxymoron. Really”
He will present: Private Label businesses are increasingly creating rather than following industry trends. And are doing so with innovative new products. Here’s how this happens in Best Buy’s consumer electronics industry.

  • Culture and Creativity
  • Innovative Product Anatomy
  • A Formula for Success

With only 4 weeks to the event, space is limited.

My Private Brand readers can register with the code MYPBRAND and receive 20% off the standard rates.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.