Here is a quick look at a few of the redesigned packages for the Walgreens Private Brand Pet Shoppe. The updated design is a definite improvement and brings a brighter fresh look to the stale brand and category.
Walgreen Debuts Pet Shoppe RedesignAug 16, 2011 4
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Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.