SPAR Launches S Budget in UK

The world’s largest international food retail chain SPAR, with 13,600 stores in 33 countries is the UK’s leading convenience store group, with a annual sales in excess of £2.7billion is launching a new Private Brand “economy range” in the U.K., following its success in other countries across Europe.  The S Budget range will hit SPAR stores shelves on August 29.

“This fantastic range of products has been developed to drive down the cost of local shopping, and encourage customers to do their top-up shopping at Spar. We want to show shoppers that they can find value for money as well as convenience in Spar stores, and make sure our retailers have the products in the range that will drive customer loyalty for the future,” said Susan Darbyshire, brand director for Spar’s U.K. arm.

The S Budget line includes a selection of everyday essentials ranging from baked beans, cheddar cheese and chopped tomatoes to energy drinks, lemonade and juice, plus household basics including bleach, kitchen towels and dishwashing liquid.

Spar said the range would be continuously monitored to ensure the products remain competitively priced. The S Budget brand was originally established in Spar Austria and now has more than 250 products in the range.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.