This is a follow up to yesterdays post on the launch of Nice! by the drugstore giant Walgreen. After visiting another local store here are a few more pictures and some interesting signage that tell customers that the old Deerfield Farms products they have been purchasing are “NOW” Nice!
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
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Another ‘scoop,’ Chris. Good job, but there’s more to this new private brand rollout. Even though Walgreens has not issued a news release, its strategy can be interpreted. See the analysis on my August 2011 NewsPage on the website (www.pl-eb.com).
Thanks for the comment, and yes I am sure there is more, perhaps your speculation is correct, or perhaps it is much more than you imagine.
it will be exciting to see how it rolls out.
reminds me of Publix Name Brand Labeling