Nice! Very Nice! from Walgreen

This is a follow up to yesterdays post on the launch of Nice! by the drugstore giant Walgreen. After visiting another local store here are a few more pictures and some interesting signage that tell customers that the old Deerfield Farms products they have been purchasing are “NOW” Nice!


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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.