Nice! Very Nice! from Walgreen

Christopher Durham Aug 15, 2011 3

This is a follow up to yesterdays post on the launch of Nice! by the drugstore giant Walgreen. After visiting another local store here are a few more pictures and some interesting signage that tell customers that the old Deerfield Farms products they have been purchasing are “NOW” Nice!



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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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  1. Phil Fitzell Aug 17, 2011 at 10:34 am - Reply

    Another ‘scoop,’ Chris. Good job, but there’s more to this new private brand rollout. Even though Walgreens has not issued a news release, its strategy can be interpreted. See the analysis on my August 2011 NewsPage on the website (

    • myprivatebrand Aug 17, 2011 at 9:06 pm - Reply

      Thanks for the comment, and yes I am sure there is more, perhaps your speculation is correct, or perhaps it is much more than you imagine.
      it will be exciting to see how it rolls out.

  2. chris Nov 7, 2011 at 10:55 am - Reply

    reminds me of Publix Name Brand Labeling

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