ThirstyFrog Red Private Brand Takes the Fleet

Miami-based cruise operator Carnival Cruise Line’s Private Brand draught beer Magic ThirstyFrog Red Private Brand is being rolled out to more ships in their fleet. The beer debuted in Carnival Magic’s RedFrog Pub, when the ship sailed its maiden voyage in May.

Fifteen of the line’s 23 ships now offer the amber brew in select bars and lounges, with three others expected to begin in coming weeks, Carnival. ThirstyFrog Red is served in a signature Private Brand pint glass, which is available for sale onboard.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.