Private Brand Chocolate Bars From Stewart’s Shops

Saratoga Springs, NY-based convenience store chain and ice cream store Stewart’s Shops the operator of 328 shops in Upstate New York and Vermont has expanded on out from its ice cream roots to launch a new line of Private Brand “Stewart’s Great Flavors” chocolate bars.

The chocolate bars come in a two-ounce size, selling for 99¢ each and are based on two of its popular ice cream flavors:

  • Stewart’s Great Flavors: Premium Milk Chocolate with Creamy Peanut Butter
  • Stewart’s Great Flavors: Premium Milk Chocolate with Buttery Caramel

“In their first full week on the shelves, we sold 101 Stewart’s private-label 99¢ candy bars per shop–58% caramel, 42% peanut butter,” Stewart’s president Gary Dake said on Twitter.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.