AdAge Awards Small Agency of the Year & Private Brand Too

Advertising trade magazine AdAge awarded the coveted Small Agency of the Year, (76-150 Employees) Silver to the Boulder, Colorado based Sterling-Rice Group. According to the article:

Small and steady it may be, but the agency’s client list is filled with big names that would make any global network proud, including Walmart, Pepsico, General Mills, Starbucks, Kellogg Co., Wendy’s and Energizer Holdings (Schick). And its work isn’t just comprised of small one-offs for those big names, but some very big projects, including developing global positioning for Schick and creating the concept for Walmart’s World Table private-label, packaged-food brand launched last year, for which it provided ethnographic research, brand personality work, naming, food testing and packaging guidance for a line with 50 SKUs in cookies, chips, salsa, crackers, nuts, snacks and pizzas.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.