PB CAREERS: VP, Product Development & Design – Men’s Sportswear

Job Number: PRI00280
Provide leadership to Product Development and Design teams by driving and managing the Private Brand business for Men’s Sportswear.  Responsible for development and execution of the overall strategy, including strategic planning, sales, margin and marketing direction of the brand(s) for the entire FOB.  Build strong relationships with business partners in buying, planning, marketing and other key areas.

Key Accountabilities:

  • Lead Product Development and Design teams.
  • Drive support of the line and financial plans by gathering product performance input from Macy’s Inc., sharing line development and direction, and promoting the assortments.
  • Identify, communicate and drive sales and gross margin of key items for the Men’s Sportswear business.
  • Lead the product and design teams in identifying merchandising trends, opportunities and new vendors.
  • Lead review and analysis of Macy’s Inc. performance.
  • Lead the product team in management of the placements and tracking of all shipment dollars.
  • Lead in development of overall financial plan for Men’s Sportswear, including sales targets and merchandising strategy.
  • Responsible for succession planning for all direct reports and staff.
  • Develop strong working relationship with vendor community.
  • Collaborate with the vendors on Macy’s initiatives to improve assortments.
  • Monitor merchandise performance overall (programs, key items, sales, margins.)
  • Review and approve selection of key items and big ideas, including recommended buys and projected sales volume and penetration percent.
  • Develop the 3-year Sales Plans, including private brand at the department and vendor level and the seasonal private brands and monthly receipt plans at the department and vendor level.
  • Write seasonal market strategies and present to the Senior Executives.
  • Develop targets based on market strategies for seasonal top line plans and core vendor plans. Identify opportunities/liabilities and partners with Macy’s Inc. to develop plans.


  • 10+ years Product Development and Sourcing experience
  • Design, Buying, Planning and Merchandising experience a strong plus
  • Ability to think strategically
  • Experience leading large teams
  • Results driven
  • Ability to present to Senior Leadership up to and including CEO


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.