A nice Private Brand commercial from Charlotte, NC based department retailer Belk. The spot features their fashion forward young adult Private Brand Red Camel.
To learn more about Private Brand at Belk join me as I chair the Private Brand Movement conference in Chicago September 19 – 21 where Lisa Edwards, Package Design Manager, Belk will present, “BRANDING WITH SOUTHERN STYLE.”
Learn how a regional department store embraced the small but mighty southern charm to grow and diversify its brand portfolio to meet the needs of their core customers. From the heritage of Red Camel to the traditions of Home Accents, find out how Belk created brand identities that appeal and enhance their modern lifestyle by embracing design, strategy and collaboration.