Aeon will sell the new product, TopValu Barreal Lager Beer, at its 3,700 retail outlets with an annual sales target of 100 million cans. The beer is brewed only with malt and German hops. The value-priced beer will compete with products from major Japanese brewers where consumers continue to be price conscious.
Aeon said its pricing is made possible by outsourcing the manufacturing of the beer to a South Korean brewer and using Aeon group‘s distribution networks.
The company last year began selling a beer-like alcoholic beverage priced at 88 yen($1.14) per 350-mm can and has since posted sales of 160 million cans.