A Private Brand Conversation with Eli Getson – #PBMchat

Christopher Durham Aug 2, 2011 0

In anticipation of the 2011 Private Brand Movement conference my co-chair Eli Getson , SVP, GMM, of Golfsmith will participate in a live chat on twitter this Friday, August 5th at 1pm EST.

Join us for a conversation about Private Brands where we’ll discuss the expansion and acceptance of store brands, the partnership between national brands and retailers and the future of the industry. Just follow along at hashtag #PBMchat on twitter, or use tweetchat here.

Eli will be a part of the panel discussion “The Future of Owned Brands amidst Economic Revival” along with Nancy Dumais, Director of Branding and Design – Private Brands, Delhaize America and Susan Sanderson, Director, Corporate Brand Management, The Kroger Company on Wednesday, September 21, 2011.

In this panel, you’ll learn where they see Private Brands headed and how they’re adapting to the new world of consumers. Hear a frank discussion on the impact of mobile, direct to consumer, social media, retailer manufacturing and the future of national brands and store brands.

My Private Brand readers can register with the code MYPBRAND and receive 20% off the standard rates.


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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