A Private Brand Conversation with Eli Getson – #PBMchat

In anticipation of the 2011 Private Brand Movement conference my co-chair Eli Getson , SVP, GMM, of Golfsmith will participate in a live chat on twitter this Friday, August 5th at 1pm EST.

Join us for a conversation about Private Brands where we’ll discuss the expansion and acceptance of store brands, the partnership between national brands and retailers and the future of the industry. Just follow along at hashtag #PBMchat on twitter, or use tweetchat here.

Eli will be a part of the panel discussion “The Future of Owned Brands amidst Economic Revival” along with Nancy Dumais, Director of Branding and Design – Private Brands, Delhaize America and Susan Sanderson, Director, Corporate Brand Management, The Kroger Company on Wednesday, September 21, 2011.

In this panel, you’ll learn where they see Private Brands headed and how they’re adapting to the new world of consumers. Hear a frank discussion on the impact of mobile, direct to consumer, social media, retailer manufacturing and the future of national brands and store brands.

My Private Brand readers can register with the code MYPBRAND and receive 20% off the standard rates.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.