Marks & Spencer Debuts Private Brand Hard Ciders

British retail major Marks & Spencer has launched two new Private Brand flavored hard ciders.

The newly launched ciders are: M&S Herefordshire Cider with Blackcurrant Juice; and M&S Cheshire Chocolate Porter.

  • M&S Herefordshire Cider with Blackcurrant Juice is made from bittersweet Herefordshire cider apples complemented by the juice of ‘Pixley Black’ blackcurrants, also from Herefordshire.
  • M&S Cheshire Chocolate Porter is made from chocolate malt, natural chocolate essence and Madagascan vanilla bean extract.

Marks & Spencer has used traditional brewing methods for both ciders that are based on a blend of two recipes (dating back to 1899 and 2002) induced with a chocolate hit at the beer conditioning stage.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.