Private Brand Picnic with Raley’s

West Sacramento, California-based grocer Raley’s, which operates 133 stores under the Raley’s (superstores), Nob Hill Foods, Bel Air (supermarkets) and Food Source (discount warehouse) banners in Northern California and Northern Nevada introduced a new Private Brand Raley’s Family Picnic Pack. The Picnic Pack features all the fixings needed for a summer picnic (except for the drinks and napkins), and includes a reusable thermal carry-bag to tote everything in, all for $19.99

The main dish is a 16-piece assortment (4 breasts, 4 wings, 4 thighs, 4 drumsticks) of Raley’s in-store-made fried chicken, which comes chilled so it can be kept cold in the thermal carry bag.

The Family Picnic Pack includes Raleys Private Brand potato or macaroni salad, a 15-count package of cookies from the in-store bakery, a 12-count package of paper plates, a dozen forks and also a package (12-count) of King’s national brand Hawaiian Rolls.

To read a indepth analysis of the Raley’s Family Picnic Pack check out the Fresh & Easy Buz post, “Northern California-Based Grocer Raley’s Adds Private Brand Value With its Family Picnic Pack.”

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Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

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