Private Brand Picnic with Raley’s

West Sacramento, California-based grocer Raley’s, which operates 133 stores under the Raley’s (superstores), Nob Hill Foods, Bel Air (supermarkets) and Food Source (discount warehouse) banners in Northern California and Northern Nevada introduced a new Private Brand Raley’s Family Picnic Pack. The Picnic Pack features all the fixings needed for a summer picnic (except for the drinks and napkins), and includes a reusable thermal carry-bag to tote everything in, all for $19.99

The main dish is a 16-piece assortment (4 breasts, 4 wings, 4 thighs, 4 drumsticks) of Raley’s in-store-made fried chicken, which comes chilled so it can be kept cold in the thermal carry bag.

The Family Picnic Pack includes Raleys Private Brand potato or macaroni salad, a 15-count package of cookies from the in-store bakery, a 12-count package of paper plates, a dozen forks and also a package (12-count) of King’s national brand Hawaiian Rolls.

To read a indepth analysis of the Raley’s Family Picnic Pack check out the Fresh & Easy Buz post, “Northern California-Based Grocer Raley’s Adds Private Brand Value With its Family Picnic Pack.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.