Private Brand Picnic with Raley’s

Christopher Durham Jul 31, 2011 0

West Sacramento, California-based grocer Raley’s, which operates 133 stores under the Raley’s (superstores), Nob Hill Foods, Bel Air (supermarkets) and Food Source (discount warehouse) banners in Northern California and Northern Nevada introduced a new Private Brand Raley’s Family Picnic Pack. The Picnic Pack features all the fixings needed for a summer picnic (except for the drinks and napkins), and includes a reusable thermal carry-bag to tote everything in, all for $19.99

The main dish is a 16-piece assortment (4 breasts, 4 wings, 4 thighs, 4 drumsticks) of Raley’s in-store-made fried chicken, which comes chilled so it can be kept cold in the thermal carry bag.

The Family Picnic Pack includes Raleys Private Brand potato or macaroni salad, a 15-count package of cookies from the in-store bakery, a 12-count package of paper plates, a dozen forks and also a package (12-count) of King’s national brand Hawaiian Rolls.

To read a indepth analysis of the Raley’s Family Picnic Pack check out the Fresh & Easy Buz post, “Northern California-Based Grocer Raley’s Adds Private Brand Value With its Family Picnic Pack.”


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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