Open NAture on the Road With Nancy Cota

Pleasanton, California based grocer Safeway continues to promote it’s new Private Brand Open Nature in interesting and innovative ways. Fresh off their world record picnic, Nancy Cota their Vice President of Innovation, Consumer Brands the Private Brand the executive that spearheaded the development and launch of Open Nature is traveling the country with her family in an Open Nature RV complete with samples to give away.

Check out this post from Nancy on the official Safeway blog, Today at Safeway.

Open Nature on the Open Road

From Mount Rushmore to the nation’s capital, my family and I have had a great time traveling across the United States for the past few weeks to take in some amazing sights. Check out where we’ve been!

Not only are we traveling the country, we’re actually decked to the nines in all things Open Nature! With an RV wrapped in Open Nature art and filled with 100% natural granola and peanut butter from the new line, passersby not only get a great sight, but delicious treats when they see us.

Our next stop is Ohio, so if you and your family live or are traveling nearby and you see our RV, honk and we’ll be sure to share some great all-natural Open Nature goodies with you!

See you out on the Open Nature road!


To learn more about Private Brand at Safeway join me as I chair the Private Brand Movement conference in Chicago September 19 – 21 where Alex Petrov, Vice President, Consumer Brands of Safeway will present, “Innovation: Translating The Private Label Business Model.” Creating and building proprietary brands that enhance a retailer’s competitive advantage has become an important strategic imperative. In this session hear how to unleash innovation to transform your Private Label business.

My Private Brand readers can register with the code MYPBRAND and receive 20% off the standard rates.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.