Pleasanton, California based grocer Safeway continues to promote it’s new Private Brand Open Nature in interesting and innovative ways. Fresh off their world record picnic, Nancy Cota their Vice President of Innovation, Consumer Brands the Private Brand the executive that spearheaded the development and launch of Open Nature is traveling the country with her family in an Open Nature RV complete with samples to give away.
Check out this post from Nancy on the official Safeway blog, Today at Safeway.
From Mount Rushmore to the nation’s capital, my family and I have had a great time traveling across the United States for the past few weeks to take in some amazing sights. Check out where we’ve been!
Not only are we traveling the country, we’re actually decked to the nines in all things Open Nature! With an RV wrapped in Open Nature art and filled with 100% natural granola and peanut butter from the new line, passersby not only get a great sight, but delicious treats when they see us.
See you out on the Open Nature road!
To learn more about Private Brand at Safeway join me as I chair the Private Brand Movement conference in Chicago September 19 – 21 where Alex Petrov, Vice President, Consumer Brands of Safeway will present, “Innovation: Translating The Private Label Business Model.” Creating and building proprietary brands that enhance a retailer’s competitive advantage has become an important strategic imperative. In this session hear how to unleash innovation to transform your Private Label business.