Enter the PLBuyer Design Excellence Awards

Trade magazine PLBuyer this year is launching an all-new awards program for Private Brand products, the PLBuyer Design Excellence Awards. Winners will be recognized in 13 food and nonfood categories as well as in various product tiers.

The PLBuyer Design Excellence Awards will consist of 13 different product categories: six food and seven non-food categories in which you may enter your package design. The categories are:

  • Frozen food
  • Refrigerated food
  • On-shelf products
  • Beverages
  • Ethnic products
  • Organic products

Each of the food categories will be judged in three tiers; please specify which tier your entry should be placed in when entering:

  • Premium
  • National Brand Equivalent
  • Value

Each entrant will designate which tier and category they are nominating their product for.

The seven non-food categories are:

  • Health & Personal Care
  • Beauty & Cosmetics
  • Household Good and Supplies
  • OTC Medications
  • Paper Products
  • Baby Care
  • Pet Food/care/supplies

There will also be a special category for Eco-Friendly package design.

A distinguished panel of industry designers has been assembled to judge entries. The panel will be co-chaired by PLBuyer Editorial Director John N. Frank and Patrick Rodmell, CEO of Watt International. Other judges are:

  • Jonathan Asher, Perception Research Services
  • W. James Forward, Forward Branding
  • Lindsey Hurr, Immotion Studios
  • Todd Maute, CBX
  • Denis Ring, Bode International
  • Dennis Whalen, Michael Osborne Design

Winners will be announced at the annual PLMA show in Rosemont, Ill., this November. All finalists will be displayed at PLBuyer’s show booth at PLMA. Visit http://awards.privatelabelbuyer.com/ to enter. The entry deadline is August 26.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.