Walmart & Skinnygirl Mommy

‘Real Housewives of New York’ reality star Bethenny Frankel is getting into the skin care business with her new Skinnygirl Face & Body Solutions and Skinnygirl Mommy at select Walmart stores in November. Fresh off of selling her Skinnygirl Margarita for $120 million dollars and taping a talk show pilot, Bethenny Frankel is creating the Private Brand skincare line exclusively for Walmart.

The lines, Skinnygirl Face & Body Solutions and Skinnygirl Mommy will include 30 items: lip treatments, face solutions, body solutions, and gift-sets, all at affordable prices under $15.

The products will begin appearing at select Walmart locations in November, and by the end of the year will be available in 1,500 Walmart locations.

Photo: Robert Mitra/WWD.com


Facebooktwittergoogle_plusredditpinterestlinkedinmail
Previous articleWalmart’s Great Value Continues to Evolve!
Next articlePB CAREERS: Manager Product Development – Sports Authority
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.