Collaborate To Innovate: European Retailers And Manufacturers

This is the next post in a continuing series on the upcoming Private Brand Movement conference, September 19 – 21 in Chicago, Illinois.  The series features a look at our keynote speakers and their topics. Our keynotes feature the most prolific minds on the topics that matter MOST: packaging trends, neuro-marketing, social consciousness, shopping behavior, next generation consumers, retail, brand identity, culture, design and of course Private Brand.

My Private Brand readers can register with the code MYPBRAND and receive 20% off the standard rates.

Tuesday will include a number of keynote addresses including a 11:45 presentation from Koen de Jong, Founding Director, IPLC & author of the recent book on European Private Brands, Private Label Uncovered.

Koen de Jong (M.Sc. Economics, Erasmus University Rotterdam) is Founding Director of IPLC. He successfully held various commercial and general management positions at leading manufacturers of private label in the United Kingdom, Germany, France and the Netherlands. His employers were, consecutively: Dailycer (breakfast cereals), United Coffee (coffee and tea), Dalli Werke (detergents, household cleaners, personal care) and Lamb Weston (frozen potato products). Koen is fluent in English, French, German and Dutch (mother tongue) and has an excellent feel for the cultural characteristics of the various countries within Europe.
Since 2003, he has been working as a consultant for a large number of manufacturers and retailers in Europe and beyond. As an author he published two books: Private Labels in Europe, trends and challenges for retailers and manufacturers (2007) and Private Label Uncovered, taking retailer brands to the next level (March 2011).

Koen will present: Creating Value Together: How European Retailers And Manufacturers Collaborate To Innovate
European retailers succeed in reducing the time-to market of their private label innovations. By closely collaborating with their suppliers they tap into themes that live in society and create private label sub-brands based upon this. To purchase Private Label Uncovered, go to

  • What initiatives can be taken to drive costs out of the supply chain and how to speed up the innovation process
  • What drivers are used to fuel the innovation process
  • Inspiring examples of niche marketing my means of private label sub-brands

My Private Brand readers can register with the code MYPBRAND and receive 20% off the standard rates.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.