Sweetbay Promotes My Essentials with the Price Check Challenge

Delhaize’s Florida based banner Sweetbay Supermarket is celebrating the launch of the new Delhaize uber Private Brand “My Essentials” with a online promotion, “We’d like you to switch, but… how much do you really save?” The promotion invites customers to take a “Price Check Challenge” and earn a $2 off coupon for My Essentials products. The challenge includes three questions that ask customers to pick the price savings percentage on My Essentials products versus the national brand. This promotion is virtually identical to one run this past years by one of Sweetbays Delhaize bannermates Food Lion.



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.