Sweetbay Promotes My Essentials with the Price Check Challenge

Christopher Durham Jul 24, 2011 0

Delhaize’s Florida based banner Sweetbay Supermarket is celebrating the launch of the new Delhaize uber Private Brand “My Essentials” with a online promotion, “We’d like you to switch, but… how much do you really save?” The promotion invites customers to take a “Price Check Challenge” and earn a $2 off coupon for My Essentials products. The challenge includes three questions that ask customers to pick the price savings percentage on My Essentials products versus the national brand. This promotion is virtually identical to one run this past years by one of Sweetbays Delhaize bannermates Food Lion.


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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