Delhaize’s Florida based banner Sweetbay Supermarket is celebrating the launch of the new Delhaize uber Private Brand “My Essentials” with a online promotion, “We’d like you to switch, but… how much do you really save?” The promotion invites customers to take a “Price Check Challenge” and earn a $2 off coupon for My Essentials products. The challenge includes three questions that ask customers to pick the price savings percentage on My Essentials products versus the national brand. This promotion is virtually identical to one run this past years by one of Sweetbays Delhaize bannermates Food Lion.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- Publix Smiles With Frozen Novelties – May 20, 2013
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