Delhaize’s Florida based banner Sweetbay Supermarket is celebrating the launch of the new Delhaize uber Private Brand “My Essentials” with a online promotion, “We’d like you to switch, but… how much do you really save?” The promotion invites customers to take a “Price Check Challenge” and earn a $2 off coupon for My Essentials products. The challenge includes three questions that ask customers to pick the price savings percentage on My Essentials products versus the national brand. This promotion is virtually identical to one run this past years by one of Sweetbays Delhaize bannermates Food Lion.
Latest posts by Christopher Durham (see all)
- Class action filed against Walmart’s Great Value – Aug 26, 2014
- Former Disney Exec & Author Dennis Snow to speak at FMI Industry Dinner – Aug 26, 2014
- Safeway: The Reinvention of O Organic – Aug 25, 2014