Yesterday Perrigo announced that it has received approval from the U.S. FDA to market over-the-counter coated nicotine polacrilex gum USP, 2 mg and 4 mg cinnamon flavor.
The product will be marketed under retailer owned Private Brands and is comparable to GlaxoSmithKline’s Nicorette Cinnamon Surge coated gum, which is a stop smoking aid. “This approval of coated cinnamon nicotine gum extends our leading store brand position. The expanded range of smoking cessation products also includes coated mint-flavored gum, coated fruit wave, uncoated gum and lozenges,” said Joseph C. Papa, Perrigo’s Chairman and Chief Executive Officer. Nicorette Cinnamon Surge gum is selling at an annual rate estimated at over $40 million at all retail outlets. First shipments are expected to ship this fall.