Perrigo Approved to Sell Private Brand Cinamon Nicotine Gum

Yesterday Perrigo announced that it has received approval from the U.S. FDA to market over-the-counter coated nicotine polacrilex gum USP, 2 mg and 4 mg cinnamon flavor.

The product will be marketed under retailer owned Private Brands and is comparable to GlaxoSmithKline’s Nicorette Cinnamon Surge coated gum, which is a stop smoking aid. “This approval of coated cinnamon nicotine gum extends our leading store brand position. The expanded range of smoking cessation products also includes coated mint-flavored gum, coated fruit wave, uncoated gum and lozenges,” said Joseph C. Papa, Perrigo’s Chairman and Chief Executive Officer. Nicorette Cinnamon Surge gum is selling at an annual rate estimated at over $40 million at all retail outlets.  First shipments are expected to ship this fall.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.