PB CAREERS: SuperValu Posts Private Brand Insights & Analytics Jobs

Manager Consumer Insights & Strategy – Brand
SuperValu 11258

Primary Location: Minnesota-Eden Prairie
The Manager Consumer Insights & Strategy (CIS) is responsible for managing consumer research efforts for Brand Strategy and Marketing Communications.  Obtains the consumer perspective and insights into brand and advertising strategies across the enterprise to improve business performance. Utilizes understanding of competitive landscape to influence brand positioning.  Assists in leading consumer research efforts to enable best in class development and refinement of brand strategies, including marketing programs, product placement, ect.  Determines creative opportunities to use consumer research to drive improved SUPERVALU brand performance.  Executes the strategy and practices for the collection, design and use of brand strategy and consumer insights research.  Designs and acquires appropriate primary and secondary research sources.

Job Responsibilities and Accountabilities

  • Assists in driving improved SUPERVALU business performance through actionable consumer insights and strategies regarding brand strategy and marketing communications.
  • Works with Marketing leaders to provide insights across entire portfolio of distinctive brands for all SUPERVALU banners and sub-brands, including Private Brands, Pharmacy, and Save-A-Lot.
  • Conducts consumer research and tactics regarding brand strategy and advertising initiatives.  Condenses complex research results into understandable, meaningful and actionable insights.
  • Assists in creative efforts to develop and evaluate marketing strategies and programs through the consumer perception lens; from gaining insight on what we know about consumer’s habits and perceptions to how we go to market in response to that knowledge.
  • Manages team efforts in obtaining in-depth understanding of competitive landscape to drive brand positioning.
  • Works with director to communicates brand insights and implications in a way that provides direction and inspires action.
  • Interprets research obtained to make recommendations for key brand and advertising strategies based on the consumer perspective and insights that the Brand Strategy, Marketing Communications, Merchants and Banner teams can work against.
  • Works with Director to package brand insights to the Brand Strategy and Marketing Communications teams to aid in inspiring innovative, creative marketing programs and advertising solutions that distinguish our brands, and meet given business objectives
  • Develops insights for consumer connection planning and the development of media planning to drive consumer behavior.
  • Works with external research and advertising agencies to obtain and utilize consumer insights.

Job Requirements

  • Relevant Experience, Education, Certification, Knowledge, Skills and Abilities
    Bachelor’s degree in marketing, statistics or other quantitative fields.  Advanced degree preferred
  • 5-7 years work experience; preferably in brand strategy and development, brand positioning, advertising strategy and development, and marketing research methods including custom research
  • Ability to utilize analytics to influence decisions
  • Ability to analyze information and effectively create insight
  • Possess excellent communication skills, both verbal and written with all levels of management.
  • Demonstrated initiative to develop new ideas
  • Demonstrated ability to effectively establish and maintain working relationships.
  • Experience leading project groups and maintaining client relations, including business strategy, customer experience, and technology.
  • Excellent PC and related spreadsheet application skills.

Physical Environment

  • Most work is performed in a temperature-controlled environment.
  • Incumbent may sit for long periods of time at desk or computer terminal.
  • Incumbent may use calculators, keyboards, telephone, and other office equipment in the course of normal workday.
  • Stooping, bending, twisting, and reaching may be required in completion of job duties
  • Some travel may be required

The above statements are intended to describe the general nature of the work performed by the employees assigned to this job. All employees must comply with Company policy and applicable laws.  The responsibilities, duties and skills required of personnel so classified may vary within each department and/or location.


Private Brands Business Analytics Manager
SuperValu: 11359
Primary Location: Minnesota-Eden Prairie

Lead and manage an analytical team as well as contribute to the creation of impactful information derived from data and the associated analysis of that data. Responsible for delivering impactful insights to the company’s Our Own Brands department and the broader merchandising organization. Drive enhanced decision making within product, placement, promotion, and pricing decisions through syndicated data, customer data and the associated analytics.

Job Responsibilities and Accountabilities

  • Leads the team to conduct analytics across multiple categories, from simple to moderate complexity, in order to identify business trends and causal relationships.
  • Lead and execute customer and sales analytics using complex retail transactional data including quantitative market data.
  • Allocate work to maximize efficiency and effectiveness of direct reports.
  • Develop summaries and initial insights based on analytical results.
  • Lead and own all phases of project work, including construction of analytical frameworks and templates, partnering with data extraction teams, analyzing and summarizing results, and writing insights.
  • Present complex data in a clear and concise fashion within charts and graphs.
  • Develop and execute measurement of marketing and merchandising tests.
  • Connect information and data from multiple sources to optimize deliverables.
  • Build and enhance team processes and capabilities.
  • Handle multiple projects simultaneously and effectively prioritize work to meet tight deadlines.
  • Develop expertise on multiple analytical and reporting tools.
  • Develop partnerships and build relationships within the analytics team.
  • Provides insight and support for category business planning.
  • Works with a cross-functional team of marketing, packaging, sourcing, logistics, and product development to develop new products, improve existing products and market the brand to consumers.
  • Ensures data integrity, including resolution of differences.
  • Works with business development managers to provide pertinent data and information for the category business planning process.

Number of Associates Supervised: Directly 6 Indirectly
Example: Annual budget/sales expenditures accountability, number of stores served, etc.

Job Requirements
Relevant Experience, Education, Certification, Knowledge, Skills and Abilities

  • Bachelor’s degree required (preferably in quantitative discipline (Math, Statistics, Economics, Finance, Marketing Research).
  • 5+ years experience in category management analysis required.
  • Ability to work productively and collaboratively with all levels of associates in the organization.
  • Experience leading and managing a team preferred.
  • Good understanding of consumer research methodologies and techniques.
  • Previous statistical programming experience (SAS, SQL, SPSS) required.
  • Extensive experience with analytical, data mining, and reporting tools (SAS, Enterprise Miner, SPSS, APT, Microstrategy, Essbase, etc.) required.
  • Excellent spreadsheet skills (Excel) required.
  • Demonstrated ability to think analytically and solve problems through analytics.
  • Demonstrated ability to present complex data in a clear and concise fashion.
  • Highly attentive to details, able to work on multiple projects with tight deadlines in a fast paced environment.
  • Strong experience analyzing, interpreting, and summarizing large quantities of transactional data.
  • Consumer packaged goods experience preferred.
  • High regard for data integrity and proper maintenance of systems.
  • Must be capable of understanding the retail environment.
  • High degree of initiative using analytical and leadership skills.
  • Strong interpersonal, training and project management skills.
  • Ability to work effectively in a high growth environment and rapidly changing organization.
  • Computer knowledge of Access, Excel, Microsoft Office; must be able to write queries.

Physical Environment

  • Most work is performed in a temperature-controlled environment.
  • Incumbent may sit for long periods of time at desk or computer terminal.
  • Incumbent may use calculators, keyboards, telephone, and other office equipment in the course of normal workday.
  • Stopping, bending, twisting, and reaching may be required in completion of job duties.
  • Position may require some travel (up to 5 %).


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.