This is the second in a series of posts from my weekend walk of one of my local Walmart stores. For the last two years Great Value and packaged goods have been the central story for much of the Private Brand conversation about Walmart. However they have not been the only story, with Equate, George, Canopy, Mainstays, HomeTrends and Ol Roy all having their moment in the sun. This story simply shines a light on one of Walmart’s unsung Private Brands – @ the office, a office supply an equipment brand. It appears to be a relatively new introduction, with similar packaging appearing on shelf without the logo or full branding, but it is hard to say, as I don’t track the office supply aisle as closely as other parts of the store.
Latest posts by Christopher Durham (see all)
- Aldi Opens PopUp Private Brand Restaurant in London – December 5, 2013
- FMI Appoints Doug Baker VP of Private Brands – December 5, 2013
- Lowe’s Foods Brings A Private Brand Experience to Life – December 4, 2013