Daily Archives: July 18, 2011 »

Joe Fresh Invades NYC

Christopher Durham July 18, 2011 2

Canadian retailer Loblaw’s continues the expansion of its Joe Fresh clothing Private Brand in the US with the opening of a summer store in East Hampton, N.Y. This follows the opening of the U.S.

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The Reaction to My Essentials in Maine.

Christopher Durham July 18, 2011 2

Over the last few years retailer and national brands alike have seen commentary and occasional backlash from customers as a result of brand redesigns, (Tropicana & Gap) brand consolidation and Private Brand portfolio optimization.

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