Yesterday, I had the opportunity to walk the Walmart in Denver, NC it is a relatively new store with the updated façade and contemporary interior graphics, it was Sunday afternoon so it was packed with shoppers and full baskets.
I spent close to two hours wandering the aisles, so you will see a couple of posts from that walk over the next week… this first post is the one that startled me the most. Since the launch of Great Value, the Private Brand named after the founder of Walmart, Sam Walton – Sam’s Choice has gradually faded away. In most stores it can only be found on Fair Trade Certified Coffees and an occasional frozen home meal solution.
So I was startled to stumble across a whole pallet of Sam’s Choice charcoal, conveniently located next to the grills. It remains to be seen what will happen to this brand in Walmart’s evolving Private Brand portfolio, but I will tell you it was a pleasant surprise.