Walmart Grills with Sam’s Choice

Yesterday, I had the opportunity to walk the Walmart in Denver, NC it is a relatively new store with the updated façade and contemporary interior graphics, it was Sunday afternoon so it was packed with shoppers and full baskets.

I spent close to two hours wandering the aisles, so you will see a couple of posts from that walk over the next week… this first post is the one that startled me the most. Since the launch of Great Value, the Private Brand named after the founder of Walmart, Sam Walton – Sam’s Choice has gradually faded away. In most stores it can only be found on Fair Trade Certified Coffees and an occasional frozen home meal solution.

So I was startled to stumble across a whole pallet of Sam’s Choice charcoal, conveniently located next to the grills. It remains to be seen what will happen to this brand in Walmart’s evolving Private Brand portfolio, but I will tell you it was a pleasant surprise.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.