The variety of Private Brand never fails to amaze me… as retailers in virtually ever channel continue to grow and evolve the art & science of building retail owned brands the products that hit the shelf and their corresponding designs are more frequently amazing.
Take a look at this Private Brand series of classic titles for Barnes & Noble by Jessica Hische. The designs are startlingly beautiful; reminiscent of a time before e-readers… you just know by looking at them they are a joy to hold. The books are leather bound and then foil stamped in two foil colors onto the full jacket and spine. Each has marbled endpapers, painted page edges and matching ribbons and headbands.