Classic Novels Become Private Brands at Barnes & Noble

The variety of Private Brand never fails to amaze me… as retailers in virtually ever channel continue to grow and evolve the art & science of building retail owned brands the products that hit the shelf and their corresponding designs are more frequently amazing.

Take a look at this Private Brand series of classic titles for Barnes & Noble by Jessica Hische. The designs are startlingly beautiful; reminiscent of a time before e-readers… you just know by looking at them they are a joy to hold. The books are leather bound and then foil stamped in two foil colors onto the full jacket and spine. Each has marbled endpapers, painted page edges and matching ribbons and headbands.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.