Job Number: 14896)

The Manager, Brand Management reports to the Director, Product Development & Brand and will serve as the brand steward and gatekeeper for the assigned brands and is responsible for the day-to-day running of the business. S/He will be the primary manager supporting the designated brand’s merchandising objectives across all countries (US, Canada, UK, France, Spain, Central Europe, Japan and Australia) and across all formats (stores, online, franchises and other). The manager will work closely with the managers in product development and packaging, as well as with merchants and the Merchandise Planning and Allocations teams.


  • Lead the expansion of the range of private label products across the division to achieve corporate sales growth, profit and productivity targets
  • Responsible for leading private brands’ increased penetration globally
  • Create integrated global product ranges and brands that incorporate specific country requirements and opportunities to achieve budget and target margins
  • Collaborate with others in a manner that creates a culture of mutual respect and builds partnerships with people across divisions and functions
  • Remove obstacles redirecting efforts of the team to assure quality results aligning own and team’s effort s with R Us strategies
  • Assess trends and root causes and identify solutions that best addresses problems, be able to use relevant business metrics, analyses and reports to measure, monitor and improve team’s performance
  • Proactively shares timely updates and information with team members

Leadership/ Talent Enhancement:

  • Manage the development of Assistant Managers by setting clear objectives, providing ongoing performance feedback and evaluating career potential
  • Manage and coordinate activities of the Subject Expert Team
  • Organize, prepare, and host seasonal line reviews and SET meetings and conference calls
  • Identify required capabilities and skill gaps within the team and help others identify, prioritize and develop areas of improvement
  • Acts to address and resolve poor performance and provide feedback, coaching and guidance where appropriate
  • Take decisive, timely action to address important short-term and long-term issues,  help others prioritize to ensure achievement of critical individual and group goals and holding self and team accountable
  • Work productively in the face of uncertainly while at the same time demonstrating flexibility and resilience in response to constraints and responding constructively to new challenges

Brand Management tasks:

  • Understand trends, hot products and categories
  • Target market needs/ issues, and competition from national vendors and other private labels, communicate and react as appropriate
  • Collaborate with the Merchant team and Product Development partners
  • Determine plans to develop a core range, establish driver items and recommend a pricing hierarchy for assigned brand
  • Manage the brand growth and profitability targets while identifying unique product offerings that achieve customer relevance and market differentiation
  • Control SKU/item count within brands and ensure that all new products are appropriately placed and positioned within the brands
  • Identify, prioritize and launch special projects while managing the day-to-day execution of the range plans by brand and by season. Tasks include planning, marketing in-store merchandising, and postmortem analysis

Merchant Relationships:

  • Collaborate closely with the Merchant, Design, and Packaging teams to create a product range and a merchandising and marketing plan by brand and by season
  • Provide input for merchant partners to determine space allocation, signage, in-store placement and ROTO positioning
  • Create assortment plans and product range, merchandising and marketing plans by brand by season

Financial Responsibilities:

  • Manage financial plans by brand by season with input from the merchant and product development teams
  • Responsible for maximizing returns per item by incorporating product lifecycle management

Marketing and Advertising Responsibilities: 
Support the marketing planning process by brand and by season with input from the merchant and product development teams and vendors


  • Bachelor’s degree required, Master’s degree highly regarded
  • +5 year of experience with proven track record in Brand Management
  • Experience working in a multinational / global environment
  • Intermediate to expert skills and experience in Profit and Loss operation, market analytics, merchandise planning and product development
  • Intermediate to expert skills in negotiation, measuring key performance indicators and Financial Analysis including Retail Math
  • Intermediate to expert level skills in Microsoft Access, Excel, Word, PowerPoint and Outlook
  • Basic skills in Product Development/Branding software such as PLM and in package design and production
  • Require to travel internationally 2-3 times a year and domestically 0-1 times a year

Job Function: Product Development
Organization: Headquarters
Primary Location: USA-NJ-Wayne
Work Locations: Headquarters (5905) One Geoffrey Way, Wayne, 07470-2030
Schedule: Full-time
Job Type: Standard
Education Level: Bachelor’s Degree
Travel: No


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.