Design: Giving Voice To The Private Brand – Harry Pearce, Pentagram

This is the third in a continuing series on the upcomimng Private Brand Movement conference, September 19 – 21 in Chicago, Illinois.  The series presents a look at each of the keynote speakers and their topics. Our keynotes feature the most prolific minds on the topics that matter MOST: packaging trends, neuro-marketing, social consciousness, shopping behavior, next generation consumers, retail, brand identity, culture, design and of course Private Brand. It’s a veritable “who’s who” in brand management, marketing, package design and strategy.

My Private Brand readers can register with the code MYPBRAND and receive 20% off the standard rates.

Tuesday will include a number of keynote addresses including the presentation, “Design: Giving Voice To The Private Brand” from Harry Pearce, Partner, Pentagram.

Design: Giving Voice To The Private Brand”
From the omnipresent national private brand to the humble corner store, the power of design elevates product, giving it a unique and powerful force in the marketplace. Effective design is inherently about truth. This is a story of 25 years of discovery and of the power of design through the pursuit of brand integrity.

Harry Pearce was born in 1960 and studied at Canterbury College of Art. He co-founded Lippa Pearce Design in 1990.

Harry’s work touches many disciplines, from spatial design and identity to print and packaging. His clients range from Phaidon Publishing, Williams F1 and Kangol to Shakespeare’s Globe, Saks Fifth Avenue, the Science Museum and Boots, for whom Harry has created designs for over 23 years. Some of his major corporate identity work includes Halfords and The Co-operative.

Harry is dedicated to supporting human rights. Over the last 15 years he has created all the design material for Witness in New York City, founded by the musician and activist Peter Gabriel. He also sits on the advisory board.

Harry has won many national and international design awards including two D&AD Silvers.

He was one of a few graphic designers chosen to exhibit in a show of excellence in New York to celebrate British design. His work was exhibited at the 50th anniversary exhibition of the Alliance Graphique Internationale (AGI) Paris, of which he is also a member. He is a member of the Royal Mail’s Stamp Advisory Committee.

He regularly speaks at major international design conferences across the globe, including AGIdeas in Australia, Design Indaba, South Africa, Semi Permanent, New Zealand and Design Yatra, India. Speaking engagements have also taken him to New York and Chicago, as well as colleges, Museums and the Typographic Circle in the UK.

In 2006 he joined the London office of the groundbreaking multi-disciplinary design firm Pentagram as Partner.

My Private Brand readers can register with the code MYPBRAND and receive 20% off the standard rates.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.