Supervalu Hosts Private Brand Celebrity Grill-Off To Give More Than $100,000 To Charities

Minneapolis-based Supervalu and its family of grocery stores, including Acme, Albertsons, Cub Foods, Farm Fresh, Jewel-Osco, Shaw’s/Star Market and Shoppers Food & Pharmacy, will host a Family Day at the Stockman & Dakota Corral this Saturday, July 9 at 11 store locations across the country. The event invites customers of all ages to participate in cowboy-themed games with Western-style prizes for the winners, hourly drawings for store gift cards and a celebrity Grill-Off Showdown to benefit local charities. Visitors will have the opportunity to chow down on Private Brand Stockman & Dakota premium Angus steak and other favorite outdoor food.

“Nothing says ‘summer’ like a good cookout, and we wanted to invite all our friends and neighbors to a fun event featuring our Stockman & Dakota beef as well as cowboy-themed games and prizes,” said Chris Hooks, Supervalu’s Vice President, Meat, Seafood, Dairy, Frozen Foods.

The event, designed to promote Supervalu’s Private Brand premium Angus beef brand – Stockman & Dakota – will also feature samples from major national brands.

Celebrity Grill-Off Showdown
At the events, local celebrities will grill up Stockman & Dakota steaks using their own special recipes. Visitors will be able to sample and vote for their favorite celebrity-prepared steak. The winning grill-master, as determined by visitors’ votes, will receive a $5,000 donation to their charity of choice and bragging rights in the showdown. The second- and third-place celebrities will receive a $2,500 donation each to their charity of choice. In total, local charities in Supervalu markets will receive more than $100,000 in donations from Supervalu.

The event will be held from 10:00 a.m. to 3:00 p.m. local time on Saturday, July 9, 2011. The Celebrity Grill-Off Showdown will take place from 11:00 a.m. to 1:00 p.m. with the winners being announced at approximately 1:00 p.m.

Local celebrities appearing to benefit local charities include:

Acme – Philadelphia, PA
Lori Wilson, anchor, WCAU TV-10
Mike Stack, State Senator, 5th District
Shannon Shaffer, For the Mommas blog

Albertsons – Eagle, ID
Stacey Skyrsak, KTRV 12
Kyle Gravelin, KIVI News 6
J Bates, KBOI 2

Albertsons – Gig Harbor, WA
Amy Allen, KCPQ Fox 13
Heather Clarke, Queen Bee Coupons

Albertsons – Goleta, CA
Blanca Figueroa, UNI KPMR-TV
• Dean Mead

Albertsons – San Diego, CA
Abelardo Rodriguez, UNI 17
Zeji Oxeri, Tele 33
Sarah Beltis-Beebe, New Country 95.7

Cub Foods – Crystal, MN
Steve Marsh, Mpls. St. Paul Magazine
Dave Schwartz, sports reporter, KARE-11
Wally the Beer Man

Farm Fresh – Virginia Beach, VA
Charles Tapp, area civic leader
Ken Young, owner of the Norfolk Tides
Sierce Thomas, the Face of Fox43

Jewel-Osco – Chicago, IL
Patrick Elwood, FOX
Steve Donlinski, WLS-TV
Matt McGill, WVON-AM

Jewel-Osco – Libertyville, IL
Dan Pankey, Daily Herald
MJ Tam, blogger
Kim Vatis & Stefan Holt, WMAQ-TV

Shaw’s – Dedham, MA
Paul McMurtry, Massachusetts State Representative
Ron McCarthy, newly appointed Dedham High School principal
Jan Reardon, the “my team, my coffee” girl from the Dunkin’ Donuts commercial

Shoppers – Alexandria, VA
Craig Melvin, weekend anchor, WRC-TV News4
Britt McHenry, sports reporter, ABC7/WJLA-TV
Mary Beth Albright, “Food Network Star” contestant



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.