Women’s wear, lingerie and beauty products retailer Victoria Secret launched several new summer fragrances for each of their collections. Each product and design maintained the same unique and recognizable shape and features of the collections, but with a summer flare by using bright colors as well as fun abstract patterns, as well as the two toned gradient on the bottles.
To learn more about Private Brand at Victoria Secret join me as I chair the Private Brand Movement conference in Chicago September 19 – 21 where Melanie Wiesenthal, Creative Director, Victoria’s Secret Beauty will present, “Sustainable Graphic Design: Beyond 101”
Melanie is leading creative and green initiatives in packaging design, including the rebranding efforts for packaging due out next year. This session will share insights into strategies and solutions for application in the real world.
- Get grounded in the practice of Sustainable Graphic Design and Packaging
- Learn from inspiring case studies by major corporations and design firms
- Be the person who inspires change