Victoria Reveals Her Secrets!

Women’s wear, lingerie and beauty products retailer Victoria Secret launched several new summer fragrances for each of their collections. Each product and design maintained the same unique and recognizable shape and features of the collections, but with a summer flare by using bright colors as well as fun abstract patterns, as well as the two toned gradient on the bottles.

To learn more about Private Brand at Victoria Secret join me as I chair the Private Brand Movement conference in Chicago September 19 – 21 where Melanie Wiesenthal, Creative Director, Victoria’s Secret Beauty will present, “Sustainable Graphic Design: Beyond 101

Melanie is leading creative and green initiatives in packaging design, including the rebranding efforts for packaging due out next year. This session will share insights into strategies and solutions for application in the real world.

  • Get grounded in the practice of Sustainable Graphic Design and Packaging
  • Learn from inspiring case studies by major corporations and design firms
  • Be the person who inspires change


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.