How Social is Publix on Facebook?

Social media and all it’s tentacles seems to have become ubiquitous so it is all the more interesting when it turns out Private Brand trend leader Publix is just now jumping into its first venture into social media or in this case a Facebook page. This article from the Tampa Tribune gives you a look at the basic effort from the Florida grocer.

Publix’s new Facebook page gets 100 friends a minute

Not many people gain 100 new friends a minute. Publix did on the first day the grocery chain launched a Facebook page.

From the launch at 7 a.m. Friday to 11 a.m., 3,078 people friended the Publix Facebook page which – for now – is somewhat basic for the Facebook commerce world.

There aren’t ways to purchase anything directly through the site, nor are there special deals for only the Facebook friends.

What the page has are lists of the signature Publix BOGO deals, recipes from the Publix Aprons cooking brand and places for the food-curious to learn about the Publix store brand products.

If people feel the need, they can vote in polls about their favorite sandwiches: Chicken Tender, Ultimate or Cuban.

The Facebook page is actually Publix’s first venture into social media, and “we are excited to have a new way to communicate with and engage our customers,” said spokeswoman Shannon Patten.

Such corporate Facebook pages have become almost mandatory in the retail world as a way to promote a company and offer a secondary customer service connection for shoppers.

Sweetbay Supermarkets already has a Facebook fan page, as do Target, Walmart, Winn-Dixie and The Fresh Market. The Whole Foods store in Tampa has its own Facebook page just to promote news and events at that particular store.

On the most personal level, the pages offer a place for loyalists to profess their love.

For instance, Lyn Hoyt of North Carolina took to the Publix page to profess “Yeah Publix!! Glad you are in my Facebook stream now. I’m a fresh pizza dough ball fan BTW!”

Jesse McMillan of Lakeland declared “Me n my family loves ur cookies from the bakery there sooo soft n mmmm delics.”

Some fans become so enamored, they create their own fan pages. For instance, the Publix Subs page now counts more than 176,000 fans. Its stated mission: To celebrate “The best cold sub ever. The bread is amazing and if you don’t like Boar’s Head you are unAmerican√.”

A few other grocery Facebook pages:

Publix Super Markets — www.facebook.com/publix

Publix Subs — www.facebook.com/pages/Publix-Subs/77109909804

Sweetbay — www.facebook.com/shopsweetbay

Whole Foods Tampa – www.facebook.com/wfmtpa

Winn-Dixie — www.facebook.com/pages/Winn-Dixie/106076286089754

Target — www.facebook.com/target

The Fresh Market — www.facebook.com/TheFreshMarket

Walmart –  www.facebook.com/walmart

Source: Tampa Tribune



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.