Wooworths adds Private Brand Irish Whiskey

Australian retailer Woolworths has launched its latest Private Brand spirit, Finnlaigh Irish Whiskey, named after one of the legendary High Kings of Ireland, Aedh Finnlaigh, who reigned from 861 to 876 AD.

Finnlaigh was known as a spirited man, a passionate ruler and a formidable soldier.

Finnlaigh Irish Whiskey is made by Ireland’s only independent whiskey distiller; the award-winning Cooley Distillery, close to the medieval village of Carlingford.

This twice-distilled, premium quality Irish Whiskey is aged for four years and has a malt content of 25 percent.

Finnlaigh is distilled and bottled in Ireland and is presented in a silver gift box.

It has an ABV of 40 percent and master blender, Noel Sweeney, describes Finnlaigh as having sweet caramel, vanilla and toasty wood aromas with a flavour that begins soft and silky-smooth, developing into sweet, golden raisin, caramel and peppery spice notes.

It will be available through Dan Murphy’s, BWS and Woolworths Liquor for between $36 and $38.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.