Something Wonderful Is About To Happen

The Private Brand Movement conference in Chicago, September 19 – 21 is fast approaching, so over the next few weeks I will present a number of posts on the exciting roster of Keynote speakers. Our keynotes feature the most prolific minds on the topics that matter MOST: packaging trends, neuro-marketing, social consciousness, shopping behavior, next generation consumers, brand identity, culture and design. It’s a veritable “who’s who” in brand strategy, design and retail. This is a collection of thought leaders that will challenge you to greatness.

My Private Brand group members can register with the code MYPBRAND and receive 20% off the standard rates.

Monday, September 19, 2011 features a keynote address from Patrick Hanlon, Patrick is a top branding practitioner whose book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future has been translated into five languages and included as marketing curriculum at progressive universities including Berkeley and Johns Hopkins. He has been a guest speaker at the HP Brand Innovation Series, IDEO, Brandworks University, GlobalShop, Institute for International Research, Urban Land Institute, Best Buy, Young & Rubicam, the American Marketing Association, the Direct Marketing Association Leadership Council, the Outdoor Advertising Association of America, New York University, Parsons School of Design, Syracuse University, American Advertising Federation, Asociacion de Ejecutivos De Ventas y Mercadeo and elsewhere. At THINKTOPIA, Hanlon and partner Susan Cantor husband a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, futurists and more.

He has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and elsewhere. And he has been a guest writer in Brandweek and Advertising Age.

As an executive creative director at advertising agencies like TBWA, Hal Riney & Partners, Lowe & Partners and Ogilvy, Hanlon worked on famous brands like Absolut, John Deere, General Motors, Ford Motor Company, UPS, LEGO, Unilever and IBM. His work is included in Absolut Book. His 2003 Super Bowl spot for H&R Block with Willie Nelson was a Top 10 spot in consumer polls. He has been a judge for the Clios and The Kelly Awards as well as other award shows. He wrote the introduction to How To Succeed In Advertising When All You Have Is Talent.

Patrick will present:

Something Wonderful Is About To Happen
We are engaged in one of the greatest change climates of all time. Not since the Renaissance, have we been faced with such overwhelming and overarching change in everything from technology, demographics, money, education, war as well as our attitudes towards sex, religion and ethics and more. This is changing our attitudes as a society, as a nation and as individuals. In order to meet these challenges, we must first face them as individuals. In this session, you will discover how these challenges head-on. In a fusion of current events, social media, biology, astronomy, Paris and even sainthood, each audience member will be challenged with a new perspective that will help them face the current climate, ethical, morass, changing, demographics, strained resources and more. But with incredible change and dilemma also come incredible opportunities. This is how social networks have the ability and challenge to create something truly unprecedented, transformational and extraordinary.

  • How to engage the future
  • Why personal development matters
  • Personal and professional transformation is not only possible but necessary
  • How to launch a path of positive societal and individual change.

My Private Brand group members can register with the code MYPBRAND and receive 20% off the standard rates.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.