Wegmans Private Brands Food You Feel Good About

Rochester, New York-based Wegmans Food Markets unveiled a new line of Private Brand Wegmans Food You Feel Good About 100% Sparkling Fruit Juices. The Food You Feel Good About Private Brand is designed to be a great-tasting, natural food option with no artificial colors, flavors or preservatives.

The juices come in five fresh flavors including: Tropical, Apple-Raspberry, Orange-Tangerine, Peach-Mango and Pomegranate-Cranberry flavors. The juices come in four-packs of 8.4-ounce cans that retail for $2.99. Each juice is gluten free, lactose free and vegan. It contains 50% fruit juice blended with other juices from concentrate as well as 100% DV vitamin C. 60 calories per can. 4 pack.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.