The trade magazine Packaging World has been running a regular Private Label Smackdown column on Private Brand for the last few months, the includes a guest critic expressing thoughts and opinions on the world or Private Brand.
This past months post Private Label Smackdown: Private brands that evolve beyond the copycat strategy featured Rob Wallace of New York City-based brand consultancy Wallace Church and frequent contributor here, comparing strategies of private vs. national brand in several product categories with a special emphasis on Target.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- Fifty2, The MPB Project: Sears – Kenmore – May 16, 2013
- Durham & Seelert To Present Walmart SIGHTLINE At PLB360 Conference – May 16, 2013
- Woolworths South Africa Redesigns Slimmers Choice – May 15, 2013
