The trade magazine Packaging World has been running a regular Private Label Smackdown column on Private Brand for the last few months, the includes a guest critic expressing thoughts and opinions on the world or Private Brand.
This past months post Private Label Smackdown: Private brands that evolve beyond the copycat strategy featured Rob Wallace of New York City-based brand consultancy Wallace Church and frequent contributor here, comparing strategies of private vs. national brand in several product categories with a special emphasis on Target.
Latest posts by Christopher Durham (see all)
- David Atkins, VP of Own Brands, BJ’s Wholesale Club Talks to PLMA Live! – May 21, 2015
- “The 6 Trends Shaking Up Private Brand” Revisited – May 21, 2015
- Food Lion Redesigns Private Brand – May 20, 2015