Get Branded and Win $100,000 with Delhaize Private Brands

Delhaize America’s banners (Food Lion, Bloom, Bottom Dollar Food, Reid’s, Harveys or DZA-Shared Service), which are headquartered out of Salisbury, NC, office continue their aggressive and often innovative promotion of their Private Brand portfolio with the launch of the “Get Branded Sweepstakes” a continuity program and loyalty builder exclusively for their Associates. The “Get Branded” site went live yesterday and is the online registration point for the sweepstakes.

With more than $100,000 in prizes the promotion is designed to educate and engage associates in a significant and meaningful way. Prizes include: free groceries for a year, Visa gift cards, and a selection of “Get Branded” paraphernalia (cooler, chair, water bottle, etc).

To Play:

Step1: Associate must register online, from their mobile phone, or fill out and mail in their Registration Card

Step 2: Buy Store Brands July 18th to August 15th and earn double entries for purchasing the newest Private Brand in their portfolio, “My Essentials” brands) and use their loyalty program: Food Lion MVP card, Bloom Breeze card, Bottom Dollar Food membership card, or Harveys Hometown Rewards Key number.

Step 3: You’re automatically entered to win your share of over $100,000 in prizes!



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.