The Best of The “World Of Private Label” Amsterdam

Take a look at this interesting video report from the PLMA’s, PLMALive website that features Kurt Goldschmidt presenting his favorite new and innovative products from PLMA’s 2011 “World of Private Label” International Show in Amsterdam that was held at the end of May 23-35.
A few of his picks include: Vintage Merlot Sea Salt, Real Fruit Dessert Sauces (Peach & Orange Liquor or Orange & Blue Curacao) and elegant embossed Aluminum Foil.

Watch the video.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.