Tesco Reveals Lowest Price School Uniform and Its Private Brand

Tesco is already gearing up for back to school in September, even though summer has only just started, by unveiling its one-price-fits-all Private Brand school uniform.

Despite rising cotton prices, Tesco has managed to offer customers a low price school uniform option from the Private Brand Tesco Value range. The flat price applies to all sizes (3-16 years) so regardless of a child’s age parents pay the same price giving families on the tightest budgets great value.

Jan Marchant, Tesco Clothing buying director said: “Parents like different price options for Back to School and our Value range offers them a fantastic quality product, fully covered by our ethical trading programme, at an unbeatable price. We are pleased to offer our customers a whole school uniform at the lowest possible price, and certainly the most competitive price on the high street”

Tesco’s Value Back to school uniform, along with Tesco’s Core and Premium F&F Signature uniform ranges, have been rigorously tested for wear and tear to British and European Testing Standards.

This year Tesco has over 80 pieces of Back to School uniform, across its Value, Core, Signature and Fairtrade range as well as more features and benefits than ever before, with superior quality.

The Tesco Back to School range is available all year round with new styles in store in June.  A wide range that includes shirts, pique polo shirts, school pants, school shoes, skirts and pinafores is available in 500 stores and online at Tesco’s website. Essential Back to School items such as shirts, polo shirts, socks and briefs will be available during the summer in 600 stores across the country, including Metro stores. The Value uniform will be available in 200 stores and online.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.