Meatballs & Sliders at Fresh & Easy

Photo: Fresh&Easy Buzz

According the the Fresh & Easy Buzz a great retail blog focused on Tesco’s Fresh & Easy Neighborhood Market the retailer is introducing six new Private Brand heat & serve, refrigerated fresh-prepared food items in its 175 stores in California, Nevada and Arizona.


The new fresh&easy brand fully-cooked, refrigerated items include: Beef Sliders (those popular mini-burgers), Meatball Trio (three varieties in one package), Buffalo (chicken) Wings, BBQ Boneless (chicken) Wings, Stuffed Mushrooms and Fully-Loaded Potato Skins.


Source: Fresh&Easy Buzz



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.